How Kickstarter Works
Kickstarter is driven by creators and backers. Creators present creative project ideas, and backers fund those projects. Creators set up a page to display their project’s details and prototypes using text, video, and photos. Project creators set a funding goal and a deadline. The creators also create reward levels for backers who pledge specific amounts. The more a backer pledges, the bigger the reward. When enough backers have funded the project, the creator can develop and produce their vision. Depending on the project’s complexity, backers may have to wait months to see the finished product.
Starting a Kickstarter Project
Although Kickstarter is a great platform for exposure, not everyone gets their projects approved. Every creator must first review the Kickstarter Project Guidelines before submitting a project. Kickstarter accepts about 75 percent of submitted projects. The remaining 25 percent are turned away, usually due to non-compliance with the guidelines. Some of Kickstarter’s key general rules for creators say the creator must:
Create something that can be shared with others.Be honest and clearly present their project.Not fundraise for charity.Not offer equity.Not involve prohibited items, including contests, political fundraising, drugs, weapons, and more.
Kickstarter’s All or Nothing Rule
A creator can collect their funds only if they reach their funding goal by the deadline. If they don’t reach the goal in time, no money changes hands. Kickstarter put this rule in place to minimize risk. If a project can’t generate enough funds and can’t deliver to current backers when creators didn’t raise enough money, it can be tough on everyone. Creators can always try again at a later time.
All Backers Have the Opportunity to Receive Rewards
Kickstarter requires creators to offer some kind of reward to their backers, no matter how simple or elaborate. When people fund a project, they choose one of the predetermined awards the creators present. Usually, there’s also a way to contribute a small amount without an award, an option that’s labeled “Back it because you believe in it.” Awards may include:
Shout-outs on the project’s website.Putting the backer’s name somewhere in the finished project.Invitations to a party or performance.A copy or a signed version of the final product.T-shirts.A meeting with a celebrity backer.Anything else the creator can dream up.
Once a project has successfully reached its goal funding amount, creators may reach out for more information before sending out rewards to their backers. All Kickstarter pages have an Estimated Delivery Date section to specify when backers will receive their rewards. It may take several months before anything is delivered, especially if the reward is the product itself.
Backing a Project
Credit cards aren’t charged until after the project deadline passes. If the project doesn’t reach its funding goal, your credit card is never charged. Whatever the outcome, Kickstarter sends all backers an informational email after the project end date.
Browsing Projects
Browsing through projects is easy. Scroll through the Kickstarter home page to see featured projects, what’s recommended, fresh favorites, and more. Use the search button at the top to search for something specific by name or keyword. If there’s a particular type of project you’re looking for, browse categories including Arts, Comics & Illustration, Design & Tech, Film, Food & Craft, Games, Music, and Publishing.
